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Because chewing gum helps keep our teeth clean, our breath fresh and our lives fun.

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Because chewing gum should be a delicious everyday treat that ultimately ends up in the bin, not litter that sticks to shoes, pram wheels and kitten paws.

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Because as the UK’s favourite gum manufacturer, Wrigley cares about where its chewing gum ends up – that’s why we’re asking everyone to Chew, Chew, Bin.

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